Job Category: Market Research

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Category Marketing Manager

Kapital HR is looking for a Category Marketing Manager for one of its clients, one of the biggest player in food distribution industry.

Do you like the idea of being directly involved in the creation and development of our client brands? Can you create an effective marketing strategy? Are you constantly searching for solutions to understand the needs of consumers?

Our client mission to bring joy at every meal with delights chosen for the perfect culinary experience, as

We are looking for a candidate who will:

  • Develop and implement the marketing strategy for the assigned category of brands;
  • Elaborate, propose and follow the implementation of the marketing plan for the assigned category of brands;  
  • Communicate with the supplier for the marketing budgets and activities;
  • Monitor business performance and customer engagement for the assigned category of brands;
  • Analyze all information about the market and the competitors, proposing strategic actions to improve performance;
  • Coordinate the implementation of promotional activities and projects that promote the assigned category of brands;
  • Communicate upcoming promotional activities to the sales team and collaborate closely in the new product introduction process.

We believe you may have succes in such a position if you:

  • Graduated in economics; marketing profile is an advantage;
  • Have experience with Brand/Category management;
  • Have a high level of PC operating knowledge;
  • Have very good level of commercial English: spoken, writing and reading;
  • Have excellent presentation skills,
  • Have negotiation skills;
  • Understand sales mechanisms.

Can’t wait to meet you! Cv@ recrutare@kapitalhr.com

Manager Marketing

Kapital HR caută pentru unul dintre clienții săi, o companie care prelucrează oțel, din Galați, o persoană care să ocupe poziția de Manager Marketing.

Jobul este situat în București.

Responsabilități Principale:

1. Dezvoltare și Implementare Strategie de Marketing:

  • Elaborarea și implementarea strategiilor de marketing aliniate cu obiectivele generale ale companiei.
  • Analiza pieței și a concurenței pentru a identifica oportunități de creștere și a dezvolta planuri de acțiune.

2. Marketing Digital și Tehnologic:

  • Utilizarea cunoștințelor tehnice pentru a gestiona și optimiza campaniile de marketing digital (SEO, SEM, PPC, social media).
  • Colaborarea cu echipa IT pentru a dezvolta și implementa soluții tehnice care să susțină inițiativele de marketing.

3. Gestionarea Proiectelor de Marketing:

  • Coordonarea proiectelor de marketing de la concept la execuție, asigurându-se că toate proiectele sunt livrate la timp și în limitele bugetului.
  • Utilizarea instrumentelor de gestionare a proiectelor pentru a monitoriza progresul și a asigura comunicarea eficientă între echipe.

4. Analiză și Raportare:

  • Colectarea și analizarea datelor de marketing pentru a evalua eficacitatea campaniilor și a face recomandări pentru îmbunătățiri.
  • Pregătirea rapoartelor detaliate și prezentarea acestora conducerii pentru a evidenția rezultatele și ROI-ul campaniilor de marketing.

5. Dezvoltarea Produselor și a Piețelor:

  • Colaborarea cu echipele de dezvoltare de produs pentru a asigura lansarea de produse inovatoare și competitive pe piață.
  • Identificarea și explorarea de noi piețe și segmente de clienți.

6. Managementul Echipei de Marketing:

  • Supervizarea și coordonarea echipei de marketing si a colaboratorilor pentru a asigura o performanță optimă.
  • Dezvoltarea profesională a membrilor echipei prin mentoring și training continuu.

7. Relații cu Clienții și Partenerii:

  • Menținerea și dezvoltarea relațiilor cu clienții cheie și partenerii de afaceri.
  • Organizarea și participarea la evenimente de networking, conferințe și expoziții pentru a promova brandul și a genera oportunități de afaceri.

Cerințe:

  • Studii: Studii superioare în marketing, IT, inginerie.
  • Experiență: Minimum 5 ani experiență într-un rol similar, cu accent pe marketing digital, de preferat in companii din industrii tehnice
  • Cunoștințe:
    • Cunoștințe solide de marketing digital, analiză de date și instrumente de marketing.
    • Înțelegere profundă a tehnologiilor web și a principiilor de dezvoltare software.
  • Competențe:
    • Abilități excelente de comunicare și prezentare.
    • Capacitate de analiză și interpretare a datelor.
    • Leadership și capacitate de a motiva și coordona echipe.
    • Bune abilități de organizare și gestionare a timpului.
    • Creativitate și inovație în dezvoltarea campaniilor de marketing.
Executive Qualitative Researcher

For our client, major player in market research we’re looking for a professional, enthusiastic, curious, open-minded and “can do” attitude candidate to take over one of our Executive Qualitative Researcher jobs. 

She/ he must be capable of independently managing the timeline and tasks associated with a fast-paced research agenda and strong organizational objectives.

What You’ll Do – main responsibilities

  • Develop proposals for research requests, including methodology design and pricing
  • Conduct end-to-end market research using Qualitative methods
  • Leverage research findings to uncover actionable insights
  • Integrate secondary sources/ data into reports and presentations to offer added value to project beneficiaries
  • Participate to client-facing presentations together with the project team & manager
  • Contribute to developing client relationships by ensuring high quality standards are maintained, deadlines are met, and projects are completed within budget

What You Should Already Have

We rely on our values to guide our decisions: Integrity, Curiosity, Collaboration, Client first and Entrepreneurial spirit. What does this mean for your role? We are looking for someone who has:

  • Minimum of Bachelor’s degree with an emphasis in Social Sciences, Marketing, Business, Market Research, Advertising/ Media or a related field
  • 2+ years conducting Market Research – bonus points: served multiple customer types/ industries; digital, video-editing and/ or UX experience are a plus!
  • Previous experience in conducting Qualitative research projects for Pharma RX area is a big plus!
  • Extensive experience with survey design and analysis
  • Deep understanding and experience with various Qualitative research methodologies and techniques
  • Excellent communication skills and the ability to frame insights into elegant, clear and actionable deliverables that inform business opportunities, marketing programs and/ or product launches
  • Ability to work flexibly and efficiently, executing rigorous research in a timely manner and prioritizing concurrent projects involving cross-functional teams
  • English – advanced (speaking, reading, writing)
Senior Quantitative Researcher

KapitalHR is recruiting for one of its clients, major player in market research, a person to hold the position of Senior Quantitative Researcher

Main Responsibilities:

  • Account Management for designated clients
  • Preparation of research proposals, including pricing
  • Design and implementation of research projects, including development of instruments (questionnaire, data collection and data processing instructions etc.)
  • Project Management
  • Writing research reports, including conclusions & recommendations
  • Integrating research findings across various methods (Qual & Quant, for instance)
  • Presentation of research findings to clients 


Job Requirements:

  • University degree in Economics (Marketing), Sociology, Statistics etc.
  • At least five years of experience in the field of Market Research
  • Very good knowledge of quantitative market research techniques
  • Analytical skills
  • Very good presentation skills
  • Project management skills
  • Sound client service abilities
  • English – advanced (speaking, reading, writing)
  • Excellent computer skills and proficiency in Microsoft Office suite (Word, Excel and PowerPoint)
  • Previous experience in a Research agency is a plus

Direct reports: None.

Additional recruitment information:

Practical tests for English and research proficiency are part of the recruitment process.


Benefits:

  • Flexible working schedule
  • Medical services (optional, using Benefits platform)
  • Meal tickets @20 RON / ticket (optional, using Benefits platform)
  • Company laptop and mobile phone
  • Complimentary fruits and coffee in the office
  • A wide range of flexible benefits (available on benefitonline.ro)
  • Free paid day on your birthday

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