Active Cosmetic Brands Distribution 3-5 years professional experience Budapest
Brand Manager
About the role
With 22 years of experience, Top Line (www.topline.ro) is the leader on the Romanian market in the field of distribution of luxury professional cosmetic brands, as well as equipment and furniture for beauty salons .In the most accessible way, Top Line offers beauty salons, as well as users of professional products, access to the highest quality products, offering them the opportunity to benefit from the exclusivity of top services and brands on the market.
Responsibilities
Responsibilities
- Propose and implement strong marketing plans, based on agreed strategy to build up the brand awareness and equity of each brand in his/her coordination
- Regularly analyse trends and competitors, draw conclusions and submit proposals for improving the performance of the brands
- Analyze competition marketing activities including pricing, product launches, consumer promotions
- Develop and execute marketing campaigns for beauty salons, new clients, follow up closely the results and build up feedback report to Marketing Manager
- Propose and implement Launch & Promo Calendar with customized executions for key clients
- Propose and implement ATL, BTL, Digital and PR actions to effectively support brands objectives
- Coordinate the external partners(agencies) to ensure they meet the briefs, follow up execution
- Regular in salon observation of communication, placement, POS executions of the Top Line brands
- Jointly with Sales Department responsible for preparing monthly/quarterly/ annually sales forecast based on historical data, market information and activity plan
- Rationalize assortment and propose discontinuations of the brands/sku’s in his/her responsibility, based on sales and gross performance
- Perform / Facilitate the education programs for the customers, sales team and collaborators
- Infield Educator support when required.
- Supports field events and represents the company as the top-level for prestigious level events.
- Analyze financial reports and proposes corrective actions when brands achievement is below target
- Prepares specific reports as requested by Marketing Manager
- Write fortnightly expense report for Finance Department
- Provide suggestions for improvement on a continuous basis
Requirements
Requirements
- Excellent skills in project management
- Excellent analytical skills
- Excellent strategic thinking and planning
- Excellent negotiation skills
- Excellent skills in communication
- Self-motivated person
- Results oriented
- Organizational skills
- Independence
- Responsibility
- Loyalty
- Extroverted personality
Apply for this role
Fill in the form and attach your CV. We will contact you if your profile is a match.
Kapital HR
At the level of key roles, recruitment is not a volume process. It is a business decision with direct impact on the performance, stability, and direction of an organization.
