Active Market Research

Marketing Manager

Posted May 27, 2026

About the role

Kapital HR is looking, for one of its clients, a company that processes steel, from Galați, for a person to fill the position of Marketing Manager.

The job is located in Bucharest.

Responsibilities

Responsibilities

  • 1. **Marketing Strategy Development and Implementation:** - Developing and implementing marketing strategies aligned with the company's general objectives. - Analyzing the market and the competition to identify growth opportunities and to develop action plans.
  • 2. **Digital and Technological Marketing:** - Using technical knowledge to manage and optimize digital marketing campaigns (SEO, SEM, PPC, social media). - Collaborating with the IT team to develop and implement technical solutions that support the marketing initiatives.
  • 3. **Marketing Project Management:** - Coordinating marketing projects from concept to execution, ensuring that all projects are delivered on time and within budget. - Using project management tools to monitor progress and ensure efficient communication between teams.
  • 4. **Analysis and Reporting:** - Collecting and analyzing marketing data to evaluate the effectiveness of campaigns and to make recommendations for improvements. - Preparing detailed reports and presenting them to management to highlight the results and the ROI of the marketing campaigns.
  • 5. **Product and Market Development:** - Collaborating with the product development teams to ensure the launch of innovative and competitive products on the market. - Identifying and exploring new markets and client segments.
  • 6. **Marketing Team Management:** - Supervising and coordinating the marketing team and the collaborators to ensure optimal performance. - The professional development of the team members through continuous mentoring and training.
  • 7. **Relationships with Clients and Partners:** - Maintaining and developing relationships with key clients and business partners. - Organizing and participating in networking events, conferences and exhibitions to promote the brand and generate business opportunities.
Requirements

Requirements

  • **Education:** Higher education in marketing, IT, engineering.
  • **Experience:** Minimum 5 years of experience in a similar role, with emphasis on digital marketing, preferably in companies from technical industries
  • **Knowledge:** - Solid knowledge of digital marketing, data analysis and marketing tools. - Deep understanding of web technologies and software development principles.
  • **Skills:** - Excellent communication and presentation skills. - Ability to analyze and interpret data. - Leadership and the ability to motivate and coordinate teams. - Good organization and time management skills. - Creativity and innovation in the development of marketing campaigns.

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Kapital HR

At the level of key roles, recruitment is not a volume process. It is a business decision with direct impact on the performance, stability, and direction of an organization.

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