Active Healthcare and Pharmaceutical, IT and Telecommunications Bucuresti
Marketing Intelligence Manager
About the role
KapitalHR is looking for one of its clients, from pharma industry, a Marketing Intelligence Manager, that is not only eager to translate CRM data, findings and insights into briefings and directions for the marketing team and directly managing the loyalty-program-part of the business, but also well equipped with technical skills in order to be able to take advantage of online opportunities.
Responsibilities
Responsibilities
- developing patient loyalty programs while being responsible for implementation of CRM programs and activities.
- conducting analyses and reports for understanding the market and competition as well as understanding consumer / patient behavior in pharmaceutical retail.
- understanding and attracting clients by coordinating, consolidating and integrating all patient-related information from sales, marketing, trade-marketing, market, competition, online, social media departments, with selected responsiblity of execution of programs (CRM).
- implementing Direct Marketing activities (mail, sms, etc.). and campaigns (up-sell, cross-sell, retention).
- developing data collection flows from direct contact points with patients, as well as gathering information on competition and the market.
- providing retail audit reports.
Apply for this role
Fill in the form and attach your CV. We will contact you if your profile is a match.
Kapital HR
At the level of key roles, recruitment is not a volume process. It is a business decision with direct impact on the performance, stability, and direction of an organization.
