About the role
KapitalHR is looking, for one of its clients, a top player on the retail market, for a person with at least 5 years of experience in the industry, to take on the role of Marketing Manager.
Responsibilities
Responsibilities
- Develops and implements the marketing and communication strategy for the brands in the portfolio.
- Carries out market studies on the basis of which it proposes and implements specific action plans: tactical adjustments, segmentation and resegmentation;
- Works closely with the advertising, media, digital and PR agencies.
- Monitors and analyzes the performance of the campaigns, recommends improvement actions in view of attracting new clients.
- Creates, develops and continuously improves the instruments necessary for measuring, controlling and evaluating the efficiency of the marketing investments.
- Ensures the compliance of all aspects involved in the marketing actions (observing the legislation in force, GDPR ).
- Develops and manages the company's marketing materials (banners, brochures, flyers, etc);
- Organizes events, fairs, exhibitions.
- Tracks the annual marketing budget and ensures the costs fall within the agreed plan.
Apply for this role
Fill in the form and attach your CV. We will contact you if your profile is a match.
Kapital HR
At the level of key roles, recruitment is not a volume process. It is a business decision with direct impact on the performance, stability, and direction of an organization.
